A little more about me:

I grew up in Rockland County, NY (New York City metro area). My father is an optician and a small business owner and my mother was a stay-at-home mom. I have an older brother who is a technology professional and a twin sister, who is an optometrist.

I have been married to my wife, Sandi Reinardy, for 10 years and we’ve lived in the Spring Harbor neighborhood for over 7 years. Sandi is from a very large family and while we don’t have any of our own children, we do have 27 nieces and nephews who we dote on and spoil.

My Background

Community involvement has always been important to me and I’ve been a technology geek since I was a child. When I was in high school, I got involved with my 8,500-student school district to build their first website, as well as the sites of the 13 district schools. They then hired me to build the district’s first staff e-mail server. It was an incredible experience that exposed to me to meaningful work in our public institutions before graduating high school.

I decided to attend Stevens Institute of Technology in Hoboken, NJ to pursue a B.S. in Computer Science. At that time, the program was struggling to adapt to the rapidly changing industry and after a year and a half I received a job offer to build and run the IT department of a translation company. The experience was too good to pass up and I left school and took the job. A few years later, I became a partner in an IT consulting firm focused on supporting small and medium-sized companies in the New York City area. I spent close to 15 years in that position, which exposed me to a wide range of industries and required extensive partnership-building with both vendors and clients to help keep businesses running.

During my time in Hoboken, I became very active in the city government. Hoboken is a densely populated city and I initially became involved in grassroots efforts to improve the amount and quality of park space. Through that work, I learned there was more I could do to help improve the quality of life in our community. I was a campaign volunteer for former Mayor Dawn Zimmer in a city council race, as well as her two successful campaigns for Mayor. I was later appointed to the city’s planning board (a volunteer position), where I eventually became Chairman and helped facilitate the implementation of sound city planning initiatives, including a re-examination of the City’s Master Plan for Zoning and Development.


My wife and I moved to Madison in 2013 when I joined healthcare technology start-up CenterX as their Chief Technology and Chief Strategy Officer. After 5 years helping grow the company into a successful venture, I sold my ownership stake in 2017 and I have since left the company with the desire to focus on efforts that more directly impact my local community.

During my time on the Common Council, I have worked hard to build effective relationships with my colleagues and city staff members who work hard every day to bring high-quality services to residents and businesses. I have learned a great deal about what is within our power as a municipal governing body and what it isn’t, and that helps me focus on areas that I can actually affect change. I’ve enjoyed getting to know the residents of District 19 through my office hours, booth at the West Side Farmer’s Market, committees, meetings and countless emails and phone calls. People express a range of ideas, opinions, and priorities to me every week. While it can be a challenge to balance it all, I deeply appreciate the engagement this community has shown and hope you’ll support me in continuing this work.

-Keith F